“An incisive investigation that illustrates how defenseless consumers are against advertising... Conley's perspective on branding's encroachment into social areas is as alarming as it is stimulating.”

Publishers Weekly

    “In his well-researched, tautly-written, and humorously observant book OBD: Obsessive Branding Disorder, Lucas Conley explains why branding is the business mode du jour.”

Craig Smith
Santa Fe New Mexican

    “Page after page, Conley serves up examples of marketing madness that most readers will find both riveting and revolting... he shines a light on the masterminds of manipulation and, in the process, illuminates our participation in our own seduction... Filled with facts and fun tidbits, OBD could be the eye-opener consumers need to stand up to the marketplace bullies and regain control of our purchasing decision.”

Deborah Adams
Curled Up With A Good Book

    “Conley has good stories of how corporations are increasingly using neuroscience to tug consumers emotions... [and] illustrates how creatively - or desperately - companies are trying to reach consumers today.”

Nicole Gelinas
New York Post

    “Conley sees branding as an illusion, a trick, a way to conceal, mislead, seduce... He is a deft journalist and asks a lot of good questions.”

Richard Pachter
The Miami Herald

    “Lucas Conley has exposed how the ubiquity of advertising assaults us in today’s always-on society. While products and innovation suffer, the cacophony grows. As both a parent and a media critic this is the most important book I’ve read on the dangers of our brand-obsessed culture. We all have a responsibility to read this book.”

Andrew Keen
Author, The Cult of the Amateur: How Today’s Internet is Killing Our Culture

    "There's nothing more powerful in business than a truly original idea or a new product that kicks butt—innovations that speak for themselves. But most companies have neither original ideas nor exciting products—which is why they rely on increasingly desperate marketing tactics to attract attention. Lucas Conley offers a stinging and hilarious take on a world in which brands have gotten out of hand. Business is simply too important for us to put up with the scourge of obsessive branding disorder. This book is the cure for what ails us."

William C. Taylor
Founding Editor, Fast Company Magazine
Coauthor, Mavericks at Work

    "Contrary to what most marketers would have you believe, better branding is not always the answer. Lucas Conley brilliantly examines our branding obsessed age and offers an urgent call for a return to innovation, authenticity and quality every business should heed."

Rohit Bhargava,
SVP Ogilvy Digital Strategy & Marketing
Author, Personality Not Included

    "The disease is real. Here's a cure."

Douglas Rushkoff
Author, Get Back in the Box: How Being Great at What You Do Is Great for Business